#greencarts

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The NYC Green Cart initiative, a partnership with the NYC Department of Health and Mental Hygiene, was an innovative model that used mobile vending to increase access to fresh fruits and vegetables in targeted neighborhoods.

The Illumination Fund funded the launch and growth of the NYC Department of Health and Mental Hygiene’s (DOHMH) NYC Green Cart Initiative in 2008 with a leadership grant of $1.5 million to increase the availability of fresh fruits and vegetables in neighborhoods where access is a challenge and there are high rates of diet-related diseases. The goals of the NYC Green Cart Initiative, a bold blend of public policy, private philanthropy and grassroots entrepreneurship, are to increase access to healthy food and to create jobs.