The New 42nd Street
Program: Access to Arts
Area of Work: Arts
Grant Purpose: New Victory Arts Break
In 1990, New York City and State formed the New 42nd Street to redevelop the historic theaters between 7th and 8th Avenues. New 42 was given 99-year leases to find new uses for the Apollo Theatre, Empire Theatre, Liberty Theatre, Lyric Theatre, Selwyn Theatre, Victory Theater and Times Square Theater.
New 42 transformed The Victory into the New Victory as the city’s first theater for kids and families and built the New 42 Studios to support the creation of new work. These efforts forever transformed the block into America’s most iconic theater district. New 42 continues to steward the block and support the City’s efforts to maintain West 42nd Street as an exciting and important destination for both New Yorkers and visitors to the City.
Purpose: To support New Victory Arts Break, a free, web-based performing arts program.
With the onset of the COVID-19 crisis and the temporary closure of the New Victory Theater, New 42 pivoted and delivered its first installment of New Victory Arts Break, a free online performing arts program for families on March 16, 2020, the same day New York City public schools closed. Each week, Arts Break features videos and activities on the New Victory website, giving kids and parents ways to engage in creative fun while providing an exploration into performing art themes. To date, Arts Break has featured percussion, movement, magic, puppetry, and juggling as well as a trip around the world visiting artists and exploring culture on 6 continents. In addition to serving homebound parents and children, Arts Break has become an important resource for teachers who incorporate the program into their virtual classrooms.
As of January 2021, New Victory Arts Break videos have been viewed 748,000 times.