Harvest Home Farmer’s Market
Program: Healthy Food & Community Change
Area of Work: Health
Grant Purpose: General Support
Harvest Home Farmer’s Market provides low-income communities with access to farm fresh local produce and the education to achieve healthier lifestyles.
Purpose: To provide general support to enable Harvest Home to run its farmers markets to increase access to healthy food.
Harvest Home Farmer’s Market is New York State’s largest operator of farmer’s markets in low-income and marginalized communities. Since their founding, they have been offering healthy and economical alternatives to the minimal nutritional food options found in underserved communities of New York City. They have achieved success in bringing farmer’s markets to those who need it most: residents of densely populated, impoverished, and often-isolated urban neighborhoods where people suffer disproportionately higher incidences of preventable and manageable nutrition-related illnesses such as obesity, diabetes, and hypertension. Their well-established network of farmers provide easy access to healthy food and where shoppers can receive culturally and linguistically relevant education to encourage increased consumption of fresh produce. Harvest Home farmers’ markets create a community-gathering place that educates residents about health and nutrition, supports regional agriculture, and provides job opportunities. To decrease economic barriers, they accept SNAP/EBT cards, Women Infant Children checks (WIC), Farmers’ Market Nutrition Coupons (FMNP), HealthBucks and Health Senior Healthy Shoppers coupons. To complement its product offerings, Harvest Home also provides nutrition education through its Eating for Good Health cooking demonstrations at the farmers markets, as well as local supermarkets, local organizations and special events.
The availability of fruits and vegetables, particularly for underserved communities in New York City that face significantly higher risks of chronic diseases, facilitates increased consumption of healthy foods. Increased consumption of healthy foods is an evidence based, cost-effective method of reducing risks related to chronic health conditions. Harvest Home operates in communities with high rates of diet-related diseases in the Bronx, Brooklyn and Manhattan, collectively serving over 275,000 shoppers every season.