01.30.2012

Laurie Tisch: Not Just The “Green” Behind the Green Carts

Laurie Tisch wanted to know whether she had a story worth being told when she approached documentary filmmaker Mary Mazzio. When Mazzio explored Tisch’s idea, she found not one, but five stories begging to be told.

This initial meeting between the two women inspired The Apple Pushers, a documentary that chronicles New York City’s Green Cart Initiative, a project funded by the Laurie M. Tisch Illumination Fund. Through the Green Cart program, vendors receive micro-loans in order to set up “Green Carts,” from which they sell fresh fruits and vegetables in “food deserts” – the areas of the city where fresh produce is scarce (besides the lettuce and tomato on a Big Mac).

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