07.30.2013

Illumination Fund Launches Innovative Fruit and Vegetable Prescription Program in NYC

On July 23, the NYC Health and Hospitals Corporation (HHC), NYC Department of Health & Mental Hygiene, and the Laurie M. Tisch Illumination Fund came together with Wholesome Wave to announce the Fruit and Vegetable Prescription Program(FVRx) pilot in NYC.

Wholesome Wave’s Fruit & Vegetable Prescription Program (FVRx) is a nationally-recognized initiative that allows doctors to write prescriptions for fruits and vegetables for at-risk patients redeemable at local farmers markets.  FVRx is being expanded into New York City and introduced to hospitals for the first time at the Harlem Hospital Center and the Lincoln Medical Center. The new, public-private partnership has been made possible by a $250,000 grant from the Laurie M. Tisch Illumination Fund.  The New York City expansion is one of the core programs of LMTIF’s Healthy Food and Community Change Initiative, which supports novel strategies to increase access, availability, affordability, and knowledge of healthy foods and promote healthy choices.

At the event, held at Lincoln Hospital’s farmers market in the South Bronx, Laurie M. Tisch provided remarks along with an impressive lineup of the “who’s who” in New York City health leadership, including:

  • Deputy Mayor Linda Gibbs
  • Dr. Thomas Farley, New York City Health Commissioner
  • Dr. Ross Wilson, HHC’s Chief Medical Officer, HHC’s Chief Medical Officer
  • Gus Schumacher, Co-Founder and Executive Vice President of Policy, Wholesome Wave

Patients and doctors involved with the program were also onsite to provide additional details, speaking with several members of the media. Check out the latest coverage of the innovative pilot, including NPR’s “The Salt”, Associated PressNew York Daily News,  NY1WABC, and CBS New York, among others.

For more information, visit http://www.nyc.gov/html/hhc/html/pressroom/press-release-20130724-fruit-vegetable-prescription.shtml.

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